At the heart of our mission is the belief that Generative AI tools should be used as a force for good to improve the quality of journalism, freeing up journalists to spend more time on original journalism while using AI to enhance the quality, breadth, depth and reach of their work.
Creating a policy framework
How should AI be used in your business? What guidelines and policies do you want in place?
We work with publishers across Europe to help them devise a policy framework for positive, ethical use of AI in content creation.
Getting started
Many journalists and people working in media want to understand the basics of Generative AI and how to get the most from the Large Language Models.
We will explain the science behind prompt engineering, making it relatable to your everyday work, so that you can gain the maximum benefit from AI tools.
Expanding your reach
Through exploring a number of AI tools, we will help you to adapt your content to reach wider and more diverse audiences, in the tone, style and media format they enjoy experiencing their content.
We will help you to target your content and products for your desired audience segments and how to improve accessibility to grow reader engagement.
Putting it into practice
We will work with you to design workflows and appropriate structures that embed AI into all aspects of your newsroom and media house, helping to upskill and make your staff proficient in applying relevant AI tools to their everyday work.
Creating and implementing the strategy
It’s all very well having an understanding of how to use AI, but how do you build this into your strategy?
We will help you to understand how to integrate AI into your day-to-day operations, creating strategies that meet your business needs, whether that be content creation, administrative tasks or marketing messaging.